featured project No. 003

Greenline Hybrid Range

Pioneering Sustainability in Boating

The Greenline series by J&J Design merges luxury with eco-consciousness, launching amidst the 2008 financial crisis to fill the demand for greener boating without sacrificing quality. Highlighted by the Greenline 33 Hybrid, this series not only reached commercial success but also garnered awards, setting industry benchmarks. This brief examines the series' journey, challenges, and achievements, showcasing J&J Design's commitment to innovative, sustainable yacht design and its ripple effect on the boating world. Join us in exploring how the Greenline series is steering the future of eco-friendly luxury boating.

Greenline 33 Hybrid

The Greenline Project: Pioneering Sustainable Yachting

Welcome to an insightful exploration of the Greenline project by J&J Design, a beacon of innovation in sustainable yachting. This journey began in 2008 with the launch of the Greenline 33 Hybrid, a trailblazer in hybrid propulsion technology that reimagined eco-conscious cruising. This model set a new standard for environmentally friendly sailing without compromising on comfort or performance.

Following the Greenline 33’s success, the Greenline 40 was introduced in 2010, enhancing the series with greater space and efficiency. This yacht demonstrated that luxury and sustainability could coexist harmoniously, proving that eco-friendly practices could elevate the boating experience. In 2011, the Greenline 48 further solidified the brand's commitment to luxury and eco-innovation. This yacht balanced opulent features with green technology, affirming Greenline's leadership in sustainable marine engineering.

The innovation trajectory continued with the launch of the Greenline NEO in 2018, marking a significant leap towards fully electric boating. This move aimed at revolutionizing leisure boating with a focus on zero emissions, aligning with global sustainability goals.

That same year, the Greenline 45 and Greenline 48 Coupè were unveiled, merging elegance with environmental responsibility. These models catered to discerning sailors who prioritize both performance and the planet, illustrating the brand’s commitment to cutting-edge, sustainable design.

The Greenline saga also ventured into the realm of luxurious long-distance cruising with its Ocean Class yachts. Introduced with the Ocean Class 58 and 65 in 2016, and later the Ocean Class 70, these yachts are for those who dream of sustainable yet lavish sea voyages. They represent a perfect blend of luxury and eco-efficiency for extended cruising.

Each yacht in the Greenline series exemplifies J&J Design’s forward-thinking approach and dedication to reducing the environmental impact of yachting. Through innovative design, advanced propulsion technologies, and a commitment to sustainability, the Greenline project leads the way in the maritime industry’s eco-conscious evolution, shaping the future of sustainable yachting. Join us as we continue to set sail towards a greener horizon, where luxury and care for the planet sail hand in hand.

Iskra hybrid system, first generation.

First hand drawing of Greenline 33 profile (Japec).

Greenline 33

Greenline 33

Problem Statement

The development of the Greenline series was prompted by a clear set of challenges: the maritime industry's significant environmental footprint, the 2008 economic downturn's impact on luxury goods, and a market that increasingly demanded sustainability without compromise on quality or performance. J&J Design was tasked with creating a yacht that could meet these demands, offering an eco-friendly alternative that did not forsake the luxury and performance that boaters had come to expect.

Greenline 33 Hybrid

Methodology

J&J Design's methodology for developing the Greenline series was multifaceted, integrating advanced naval architecture, sustainable engineering, and market analysis. The project began with a conceptual phase that involved extensive research on hybrid and electric propulsion technologies, followed by design and prototyping phases that tested various hull designs, propulsion systems, and energy sources. Collaboration with leading experts in marine propulsion, battery technology, and sustainable materials was crucial to refining the designs. The approach was iterative, with continuous testing and feedback loops to optimize performance, sustainability, and user experience.

Greenline 40 Hybrid

Greenline Ocean Class 70

Case Description

The Greenline project embarked on a mission to redefine sustainable boating with the introduction of the Greenline series, focusing on hybrid and electric propulsion systems. The primary stakeholders included J&J Design as the innovators, boatbuilders for construction, and the end-users—boaters seeking eco-friendly luxury options. The dynamic at play was the maritime industry's hesitancy towards fully embracing green technology due to concerns over performance, cost, and market acceptance. J&J Design faced the task of developing a yacht that could convincingly address these concerns while proving the viability and demand for sustainable boating solutions.

Greenline 40 interior

Greenline 33 interior

Greenline Ocean Class 68 interior concept

Implementing the Greenline Vision: A Blend of Innovation and Sustainability

The Greenline project embarked on an ambitious journey to redefine yachting with sustainability at its core. Our strategy was simple yet revolutionary: merge hybrid and electric propulsion with groundbreaking design. This approach aimed to lower emissions and boost efficiency without skimping on the luxury that our clients expect. At the heart of this strategy was the Greenline 33 Hybrid, which laid the groundwork for our innovative fleet.

Here's how we turned our vision into reality:

  • Embracing Hybrid Propulsion: We adopted hybrid technology to significantly reduce emissions and enhance fuel efficiency. This forward-thinking approach marked a pivotal shift towards greener cruising.

  • Innovative Hull Design: Our super-displacement hull was engineered for supreme energy efficiency, ensuring a smoother and more sustainable voyage.

  • Solar Power Integration: We harnessed the power of the sun by integrating solar panels, providing auxiliary energy and further reducing our carbon footprint.

  • Rigorous Sea Trials: To perfect our yachts' performance and ensure an unparalleled user experience, we conducted extensive sea trials, refining every aspect of the journey.

Facing challenges like blending advanced technologies, managing costs, and educating the market, we leaned into rigorous testing and strategic partnerships. We collaborated with leading technology providers to bring our vision to life, and we launched targeted marketing campaigns to share the benefits and reliability of hybrid and electric yachting with the world.

This journey wasn't just about building yachts; it was about charting a course towards a more sustainable future in luxury boating. By prioritizing eco-efficiency without compromising on elegance, we're proud to lead the way in sustainable yachting, inviting our clients to join us on this exciting and eco-conscious adventure.

Greenline Ocean Class 70

Bringing the Greenline Vision to Life: Innovation Meets Eco-Sustainability

Welcome aboard the Greenline journey, where our mission to redefine luxury yachting with an eco-conscious twist takes center stage. Our strategy was both simple and groundbreaking: combining the powers of hybrid and electric propulsion with innovative design to minimize emissions and maximize efficiency, all without compromising the luxury our clients cherish. Leading this fleet into new waters was the Greenline 33 Hybrid, setting the stage for our pioneering lineup.

Here's a closer look at how we transformed our ambitious vision into a tangible reality:

Hybrid Propulsion Innovation: By integrating hybrid technology, we've significantly cut down emissions and boosted fuel efficiency. This progressive step represents a major leap towards more environmentally friendly cruising.

Cutting-edge Hull Design: We crafted a super-displacement hull designed for peak energy efficiency, ensuring each voyage is as smooth as it is sustainable.

Harnessing Solar Energy: Solar panels were seamlessly incorporated to tap into renewable energy, further diminishing our ecological footprint and providing clean auxiliary power.

Thorough Sea Trials: We left no stone unturned in our quest to refine the performance and user experience of our yachts, conducting rigorous sea trials to fine-tune every detail.

Navigating obstacles such as merging sophisticated technologies, optimizing costs, and enlightening the market about our innovations, we embraced thorough testing and formed strategic alliances. Collaborating with top technology providers, we brought our eco-vision to life. Moreover, we initiated targeted marketing campaigns to illuminate the advantages and reliability of our hybrid and electric yachting solutions for the global audience.

This endeavor transcends the mere construction of yachts; it's about steering towards a sustainable future in luxury boating. By placing eco-efficiency at the forefront without sacrificing elegance, we're thrilled to pave the way in sustainable yachting. We warmly invite our clients to embark on this exhilarating, eco-friendly voyage with us.

Greenline 40 interior

Greenline 33 interior

Greenline Ocean Class 68 interior concept

Lessons Learned

The development and expansion of the Greenline series provided J&J Design with invaluable insights into sustainable maritime innovation. Key lessons include:

Market Responsiveness: The success of the Greenline 33 Hybrid underscored the importance of understanding and responding to market needs, particularly the growing demand for environmentally friendly boating solutions.

Innovation and Risk: Venturing into hybrid and electric propulsion was a risk, especially during an economic downturn. However, this risk was mitigated by J&J Design's commitment to research, development, and testing, proving that innovation can lead to market success even in challenging times.

Sustainability as a Value Proposition: The Greenline series demonstrated that sustainability could be a strong selling point, attracting not only eco-conscious consumers but also those new to boating.

Continuous Improvement: Feedback from the market and the continuous evolution of technology necessitated ongoing improvements and adaptations in design and functionality, highlighting the importance of flexibility and continuous learning in product development.

Greenline NEO

Conclusion

The Greenline project by J&J Design stands as a testament to the feasibility and desirability of sustainable luxury boating. Through innovative design, rigorous testing, and a deep commitment to environmental stewardship, the Greenline series has set new standards in the maritime industry. The project's success serves as a blueprint for future endeavors in sustainable yacht design, encouraging the industry at large to prioritize eco-friendly innovations. Going forward, J&J Design's experiences with the Greenline series will undoubtedly influence the broader maritime sector, steering it towards a more sustainable future.

Greenline Project Timeline

  1. Greenline 33 (2008): Introduced as a revolutionary hybrid yacht, combining efficient diesel and electric motors for eco-friendly cruising, emphasizing sustainability and innovation.

  2. Greenline 40 (2010): Built on the 33's success, offering more space and enhanced comfort, with hybrid propulsion, for longer, environmentally conscious journeys.

  3. Greenline 48 (2011): Expanded the Greenline ethos into a larger yacht category, integrating luxurious living spaces with the brand's signature eco-friendly performance.

  4. Greenline NEO (2018): A modern take on electric boating, designed for performance and entertainment, with outboard electric propulsion, pushing the boundaries of eco-friendly innovation.

  5. Greenline 45 (2018): A blend of elegance and efficiency, offering spacious living areas, solar power support, and hybrid propulsion, catering to the luxury eco-conscious market.

  6. Greenline 48 Coupè (2018): A stylish, spacious yacht with eco-friendly design elements, focused on providing a comfortable, sustainable cruising experience.

  7. Greenline Ocean Class 58 (2018): Combines luxurious amenities with ocean-crossing capabilities, designed for long-range, sustainable cruising with attention to comfort and efficiency.

  8. Greenline Ocean Class 65 (2016): A larger, more luxurious vessel in the Ocean Class range, offering advanced eco-friendly technologies for sustainable ocean voyages.

  9. Greenline Ocean Class 70 (2007): The pinnacle of the Ocean Class series, designed for maximum luxury and sustainability, setting new standards for eco-conscious blue-water cruising.

  10. Greenline 44 (2016): Integrates Greenline's hybrid technology in a mid-sized yacht, focusing on comfort, space, and eco-friendly cruising capabilities.

  11. Greenline 36 (2016): A compact, versatile yacht offering the ideal balance between size, performance, and environmental responsibility.

  12. Greenline 10m (2019): The latest in compact, efficient design, emphasizing easy handling, solar power integration, and sustainable cruising solutions.

Awards of the Greenline Line

The Greenline series has received numerous accolades, reflecting its impact and innovation in sustainable boating:

Greenline NEO

  • BIGsee Design Award 2019

Greenline 36

  • Boat of the Year 2017 New Zealand

  • Adriatic Boat of the Year 2017 Italy Slovenia Croatia

  • Boat of the Year 2017 Slovenia

  • Boat of the Year 2017 Croatia

Greenline 48

  • Boat of the Year 2014 Slovenia

Greenline 40

  • Newport for New Products 2013 USA

  • Royal Thames Mansura Trophy 2013 UK

  • Editor’s Choice Award 2012 USA

  • Best Green Yacht Award AIM 2012 Monaco

  • Boat of the Year 2011 Slovenia

Greenline 33

  • Boat of the Year 2013 Japan

  • Royal Thames Mansura Trophy 2013 UK

  • Best Green Yacht AIM Award 2012 Monaco

  • Boat of the Year 2011 Slovenia

  • Special Mention Award for Economic Feasibility 2011 UK

  • MBY and Miami Best of the Year 2011 USA

  • Helsinki Motor Boat of the Year 2011 Finland

  • MBY and MBM Motor Boat of the Year 2011 UK

  • ValNavtika Boat of the Year 2011 Slovenia

  • Nautical Design Award 2010 Italy

  • Most Innovative Project in 2009 Sweden

  • PBO Green Award 2010 UK

  • Golden Award for the Innovation in 2009 UK

  • Swedish Environment Award 2010 Sweden

  • Hiswa Power Boat of the Year 2010 Netherlands

  • Croatian Boat of the Year 2010 Croatia

  • European Power Boat of the Year 2010

  • Slovenian Environment Award 2009 Slovenia

  • Boat of the Year 2009 Slovenia

  • Internautica Boat of the Year 2009 Slovenia

  • Project of the Year 2009 Slovenia